Data
& Analytics
Unmatched campaign results fueled by proprietary data and insights.
What We Do
Using exclusive purchase-level data and proprietary machine learning models, Neptune intelligently plans campaigns that deliver material results and continued brand growth.
+ B
Transactions analyzed to date
+ B
Annual transaction activations
+ K
Promotion data points, refreshed monthly
Data scientists and consumer insight experts
Powerful data. Unparalleled targeting and optimization.
Neptune data scientists and consumer insight experts utilize proprietary machine learning models, with exclusive leading retailer and 1st-party datasets to plan, report, and optimize campaign strategies.
The perfect formula for campaign success
Our process employs powerful data, planning, and insights, enabling us to drive successful omnichannel solutions that reach the right audiences when and where it’s most effective.
Custom Audiences
Custom audiences are built using a proprietary mix of first-party, verified purchase, and behavioral data.
Store-Level Targeting
Advanced media planning + store-level sales data targeting maximizes campaign precision and efficiencies with media adjustments based on real-time triggers.
Omnichannel Solutions
Historical omnichannel results inform what solutions will deliver the strongest results when engaging targeted shoppers in opportunity markets in and out of the store.
Insights & Optimization
Post-program measurement and optimization models improve future campaign results based on key activation insights.
Run smarter campaigns with our Promotions Intelligence Platform
Using proprietary promotions data and 50 unique input variables from +250k monthly promotions, our exclusive machine-learning platform, PIP, analyzes billions of activations annually to continually optimize campaign planning and performance that drives even stronger campaign results.
- Pre-Campaign
- Post-Campaign
Optimize promotions prior to campaign launch
With 95% accuracy, PIP determines the optimal offer value, cadence, breadth, and targeting criteria for campaigns based on your strategic objectives.
- Grow existing brand buyers
Combat brand switching, promote stock up - Convert competitive brand buyers
Reduce barriers to trial, offer
personalization - Motivate new category buyers
Leverage seasonal periods, support line
extensions
Advanced measurement for continuous success
Our machine learning recommendation algorithms continuously improve, allowing us to drive higher conversions and cost efficiency over time.
- Grow existing brand buyers
Understand lift in households’ buying, UPC
redemption, $ per shopper, incremental $ per shopper - Convert competitive brand buyers
Trial rate, lift in new brand buyers, incremental $ per new brand buyer - Motivate new category buyers
Incremental $ per new category buyer
Our integrated solutions network
Neptune is the only omnichannel partner in North America delivering a cohesive and consistent brand experience across all media touchpoints.
Harness the unparalleled power of Neptune
Tap into our extensive retail network and unleash growth at an unmatched scale.
Get Started